HI. I’m Candice.
Or as some people call me, Candi Cane.
I fell in love with advertising way before I knew I would work in it. As a kid, I would yell at my dad for changing the channel in between commercials. In high school, my sister and I would have in-depth debates arguing the merits of an ad.
Now that I’m the one behind the camera, I feel a certain kind of responsibility to make something as memorable as what I grew up with. Yes, ads should be smart. And yes, they should accomplish business objectives. But at the end of the day, what matters most to me is the person sitting on the couch. (Or laying in bed. Or standing on the train.)