Art Director
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Purex

Purex

 

Believe it or not, dads are capable of doing laundry. In fact, they’re just as good at it as moms. That’s why we partnered with “How to Dad” influencer Jordan Watson to create a series of online videos. And while the dad jokes might be a little dumb, don’t let that fool you—this dad is smart about laundry.

 
 
 
 

We continued the fun across social with a panoramic carousel

 
 
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And interactive stories.