Trick. Treat. Win!
Trick. Treat. Win! is a Halloween-themed peel-and-win game. But instead of playing into the holiday, our task was to showcase the odds of winning. Solution? Lean into bad omens to convey an odds message while still giving a nod to the Halloween season.
WE FOUND THE NATION'S UNLUCKIEST PEOPLE TO CONTINUE OUR MESSAGING on YouTube.
short-form content supported our campaign across social.
Bad omens revealed daily top prizes.
Stories encouraged users to tempt fate by having them tap through and thereby trigger a series of bad luck events.
